This site uses stolen images and videos, both in the ads, in the (fake) comments on Facebook, and in the “Store”.
The contact info on the site is “fake” (or rather: it doesn’t belong to them!): The contact e-mail listed in the footer doesn’t belong to the site (If you go to nova.com you get to a webpage of a fashion company), and the phone number belongs to London School of Economics. Neither can they keep their name straight on the site, and uses “droidnew” in some texts.
When we called them out for scamming, our page were blocked, twice, from further interacting with the ad.